Netflix & Amazon Battle For A Piece Of India's 500M Smartphone Audience, But Which Strategy Will Pay Off?
The Netflix original series Sacred Games , based on the novel of the same name by Vikram Chandra, will debut later this year in India. Like Netflix’s 2013 U.S. debut series, House of Cards , it is meant to be a prestige show that establishes the service as the dominant player in the Indian market. Netflix plans three more Indian . The problem for Netflix is that Amazon Studios is already there, and in a big way. Amazon’s first Indian series, the cricket-money-and-sex drama Inside Edge , went live last July. Its second series, the thriller Breathe , started streaming in January. And Amazon has a lot more shows in its Indian pipeline. Amazon launched its Indian studios last year with plans for 17 original programs , including shows in Hindi, Tamil and Telugu. Additional Amazon programming is available in other regional languages like Bengali and Marathi. Netflix’s Sacred Games is so far only available in ...